Founded by maxing out credit cards and utilizing a $10,000 line of credit, Rubicon now operates in 22 countries on 5 continents, with a valuation in excess of $1 billion. The company helps Fortune 500 organizations, main street businesses, and municipalities around the world move toward zero waste. Under Morris’s leadership as Founder & CEO, Rubicon has acted as a transformational platform to the waste and recycling category while being recognized as an “Industry Disruptor” by Inc. Magazine and twice named “One of the World’s Most Innovative Companies” by Fast Company, Rubicon is the subject of a Harvard Business School Case Study where Morris is featured as the protagonist.
Morris is committed to highlighting waste as a national security threat to the United States through his role as a Senior Advisor to the Scowcroft Center for Strategy and Security, a member of Business Executives for National Security (BENS), and the Trilateral Commission.
Morris was the first Kentuckian to be named to Fortune Magazine’s 40 Under 40 list and to be recognized as a Young Global Leader by the World Economic Forum. He is also the youngest inductee ever to the Kentucky Entrepreneur Hall of Fame.
A ninth-generation Kentuckian and product of public schools, Morris was born in Lexington and raised in a union household by a single mother. Morris graduated from George Washington University as a Scottish Rite Scholar and attended Princeton University’s School of Public and International Affairs. Morris is a member of Phi Beta Kappa and was named a Fulbright Specialist Scholar.
Morris is the founder of the Morris Foundation whose mission is to promote access to the American Dream for all Kentuckians. A generous benefactor to the University of Kentucky, Morris serves on the Dean’s Advisory Council and as the Entrepreneur in Residence at the Gatton College of Business and Economics at the University of Kentucky.
Morris and his wife Jane reside in Lexington, Kentucky, with their rescue cat Inky.